Coca-Cola and the Music Venue Trust - which supports grassroots music venues - are set to bring a "special" gig to Hitchin.

Singer-songwriter Casey Lowry will headline Club 85 on September 28 to kick off the relationship between both organisations.

Tickets to the show can be won by buying 500ml Coke Zero or Coke Zero Cherry bottles from any Co-op store.

Scanning the QR code on the in-store display - before August 22 - gives participants the chance to win.


Coca-Cola's associate director of partnerships and sponsorships, Paul Hiskens, said: "Coca-Cola has a wealth of historical involvement in music and this summer has seen us give music fans a number of epic experiences at festivals across Europe.

"But we recognise that the festival artists of tomorrow need to play in the grassroot venues of today and by partnering with Music Venue Trust we will help support the venues in a number of ways moving forward.


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"In our first activity we have funded a series of gigs to allow venues to raise funds, alongside giving fans of Coke Zero an unforgettable night out – and hope that they continue to support these venues ongoing, as we will.”

The Music Venue Trust's CEO, Mark Davyd, added: "This is the start of an incredibly important partnership with Coca Cola which we hope will bring support to grassroots music venues right across the country.

"Every local community deserves access to an excellent live music experience right on their doorstep.

"This project demonstrates how MVT can work with great partners to make that happen and keep music live right across the UK."

The full list of shows in the series can be seen below: 

  • Wed, Sep 27 - Bath - Moles
  • Thu, Sep 28 - Hitchin - Club 85
  • Sat, Sep 30 - Scunthorpe - Café Indie
  • Sun, Oct 01 - Sunderland - Independent
  • Mon, Oct 02 - Dunfermline - PJ Molloys
  • Tue, Oct 03 - York - The Crescent Community Venue
  • Thu, Oct 05 - Huddersfield - The Parrish
  • Fri, Oct 06 - Wolverhampton - Newhampton Arts Centre
  • Wed, Oct 18 - Brighton - Patterns
  • Thu, Oct 19 - Guildford - The Boileroom
  • Fri, Oct 20 - Bournemouth - Madding Crowd
  • Sat, Oct 21 - Swansea - The Bunkhouse
  • Mon, Oct 23 - London - KOKO