A competition winner has opened a new business in Stevenage Indoor Market.

Linda Chambers has opened Subtle African Print, which celebrates African heritage through a diverse collection of handcrafted clothing, accessories, home décor and jewellery.

Each item is uniquely designed and handcrafted by Linda with traditional African patterns, blending cultural richness with contemporary design.

Linda is the winner of a competition by Stevenage Borough Council and UK initiative SaveOurHighStreet.org, securing one year of rent-free space in Stevenage Indoor Market.

She will also receive support from leading industry professionals through SaveTheHighStreet.org's business accelerator programme.

Linda Chambers has opened Subtle African Print in Stevenage Indoor Market.Linda Chambers has opened Subtle African Print in Stevenage Indoor Market. (Image: Stevenage Borough Council)

Linda said: "I started the business in 2019. Like a beacon in my life, I can express myself through my designs.

"I was born and raised in Zimbabwe and adore Africa and African print. I love to create beautiful and colourful designs that are infinitive, divine and unique, as well as an inspiration to others.

"I am super excited about this amazing opportunity and look forward to serving my community and getting to know my fellow traders.

"Please come along and support me in any way you can. See you soon."

Julie Holden, community director at SaveTheHighStreet.org, said: "We have been really impressed with the number, quality and diversity of the applications for this one-off free trading opportunity in Stevenage Indoor Market.

"There are so many budding entrepreneurs who just need a reason to ‘give it a go’, as we have seen in other areas for similar opportunities.

"We are looking forward to supporting Linda."