A Hitchin store has thanked its "loyal customers" after the decision was made to shut it down.

JoJo Maman Bébé in Bancroft has permanently closed, with a notice in the window confirming the decision made by the maternity wear and baby clothing retailer.

"The time has come to say goodbye. This store has now closed," the notice reads.

"We'd like to thank our incredible team and our many loyal customers who have supported us throughout the years.

"We hope you can continue to visit us at your nearest local stores in St Albans, Berkhamsted and Amersham or shop online at www.jojomamanbebe.co.uk."

Alongside the notice is a poem written by staff at the store, in which they thanked customers.

The poem reads:

To loyal customers of this store.
We're sorry, we will be no more.
We've been with you, every day.
From bump to baby along the way.

Expectant parents showing us scans.
Excited grandparents making plans
All our families big or small
It's been a pleasure to serve you all.

Lots of little girls and boys
We've kitted out with clothes and toys

We're really going to miss you all.